BKMRK'D PH is a small business based in Bohol, Philippines. It targets bookworms on the lookout for accessories and stationery to elevate their reading experience. Currently, the brand's sole offering is elastic bookmarks with a wide variety of charms to match any reader's interest. As it looks toward growing its audience and product offerings, the owner wanted to breathe new life into her logo and packaging. She was particular about it being minimalist while at the same time being crafty and fun. Following this direction, the final study features a decorative typeface with a hand-drawn vibe embellished with visual representations of the word "bookmark". It was later integrated into an updated packaging design for their elastic bookmarks.
Client Testimonial: "I had a very smooth collab with Kathy. Our conversation was flawless, [and] she understood what I want. The outcome was surprisingly good. I really love my new brand that she conceptualized. She's so talented!" - Abi D., owner
